We were just saying how people tend to freak out when they realize that stores practice differentiated pricing online. Most people apparently believe incorrectly that the process is illegal. It's not at all illegal -- and, in fact, can be quite efficient in economic terms for the companies. The problem, however, is perception. Since people really hate it, it looks extremely bad if you're caught doing it -- and it sounds like Best Buy may have been caught which could result in a PR nightmare that outweighs any of the advantages of such a program. In this case, it sounds especially sneaky. The Best Buy website has one set of prices that tend to be cheaper than the in-store prices. However, if you use an in-store Best Buy kiosk to surf their website, the higher prices show up, rather than the lower ones. Store managers have apparently been told to give people the lower price if they complain. And people get upset at those who shop in stores, but buy online...
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