How Come No One Sues WiFi Equipment Makes For False Advertising?

from the not-true-at-all dept

It's widely known in the wireless industry that the "speeds" listed with WiFi equipment are greatly exaggerated. However, no one seems willing to list more realistic speeds, because that would make them look slower than the competition. Of course, this isn't anything new for the wireless industry as a whole -- who has always used the sneaky "up to" before describing the maximum possible speed (as in, "speeds up to 1 gazillion gigabytes per microsecond" thereby making anything well below that fair game). This maximum possible speed is usually under absolutely perfect conditions in a vacuum if you were somehow obscenely (we don't want to know) close to the antenna/tower in question and no other living being was within 300 miles. Reality has a way of making those speeds much lower -- often by more than 50% of the claimed speeds. With companies like Gillette getting slammed for false advertising concerning its razors that don't actually lift hair away from your skin, why is it that no WiFi equipment vendors get sued for false advertising? The best guess reason is because everyone does it. Posting the theoretical maximum speed is just "how it's done," so no one within the industry expects any different. Meanwhile, customers never really notice because their 802.11g routers that are supposed to give them 54 megabits per second are usually used to connect to the internet over a pokey DSL or cable connection that don't reach anywhere near the speeds of the local network.

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  1.  

    Awesome

    identicon
    Roger, Jun 5th, 2005 @ 12:23pm

    Well, I personally would love to see it. I think the only difficulty I can see is that most of their market is b2b and not the consumer like Gillete so the PR issues won't be as effective.

    Other than that companies may hop on board which would definitely force change before a judge even hopped on.

    Good luck,
    Rog

    reply to this | link to this | view in thread ]


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