Before the Internet era it was easy to leave the past behind. Bad hair and personal bouts of indiscretion were buried in yearbooks, newspapers and faded memories effectively hidden from all but the most tenacious investigators. Today, details of our sordid pasts are easily accessible by the all seeing Google (and therefore, becoming quite a useful tool for reference checks). Though Googling someone may uncover helpful tidbits (like, say, a criminal record), some people are now faced with embarassing or incorrect information when they Google themselves. So, the big question is: how do you erase your past from the de facto permanent record that is Google? True, you could try and contact Google and ask them to remove the offending result, but considering it took Google two days to regain its own hijacked listing, you shouldn't hold your breath if you ask them to ditch that goofy high school photo. If you were a company, you could hire a sneaky search engine "optimizer" to bury your past with Google bombs and link farms, but that may prove inpractical (and increasingly ineffective as Google improves its algorithms to account for these tactics). Ironically, the most effective method to root out your past seems to be to establish a solid current online presence, so that your present self is a more "relevant" result for your name than your past achievements. That, however, is quite a chore for most people. Our pasts have usually been protected by the "security by obscurity" adage -- not necessarily under lock and key, but tucked away. Now that Google is doing its best to root out obscurity, that security is becoming increasingly exposed.
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