More Advertisers Recognize The Value Of Requested, Rather Than Intrusive, Ads
from the some-companies-are-a-little-slow... dept
Apparently, innovation travels slowly in advertising circles. For years, people have been pointing out that, in an era where the "captive audience" rarely exists, advertising needs to be more about attracting viewers, rather than intruding on whatever they're doing. Plenty of companies have figured this out in the past. By recognizing that ads are content too, they're learning to attract viewers who want to see what they're selling. So, is it really that surprising that two more laggards are figuring this out? In the case of fast food joint Wendy's, it's especially coming late to the game, since Burger King already showed them how it's done with their whole subservient chicken thing.
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Just take a look...
...at the Superbowl adds. Half the fun of watching the Superbowl is for the ads. i have to say that if ads are funny and entertaining, i pay attention to them, yes even wait for them. On the other hand, annoying intrusive ads will most likely push me away from a product.
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