This is just odd. Vodafone in Japan has been in serious trouble for quite some time, and every time we hear something new the story seems even worse than before. Beyond the revolving door with the leadership, it seems that customers just don't care about the ton of new handsets Vodafone released last year. While, elsewhere, Vodafone is pulling a back to basics plan with simple, straight-forward phones, Vodafone's latest strategy in Japan is to add weird textured faceplates to phones. The so-called "costume covers" go beyond your typical replacement faceplate. The only way to describe it is just to quote from the article: "Covers include 'gummi,' which simulates semitransparent, semisweet chewable confectionary, 'dinosaur egg,' a cover that looks lumpy, and cheese, a cover that looks cheesy." Ah, right, because the reason Japanese mobile subscribers have been flocking to DoCoMo and KDDI and away from Vodafone KK is the lack of cheese-coated mobile phones.
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