A few years ago, when Wal-Mart and Blockbuster were making noises about competing directly with Netflix, lots of people thought it would be difficult for Netflix to hold onto their top position. However, Netflix always claimed they'd be able to stay ahead -- and so far they're showing that's true. A few people submitted the story this morning, but Wal-Mart has given up on its own DVD rental service to turn it over to Netflix. This comes just a week or so after a fight on Blockbuster's board over whether or not it should drop out of the online DVD rental space and rumors that Amazon wants to partner with Netflix as well, rather than compete with them. The Wal-Mart offering never got very much traction anyway, and Netflix was easily able to stay ahead. It looks like these other companies are recognizing that what Netflix has done wasn't quite as easy as they believed.
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