Internet Continues To Grow As A News Source
from the the-trees-are-happy dept
Upwards of 26 percent of adults now prefer the Internet as their primary news source, which is up 35 percent since 2001. These gains are at the expense of newspapers and magazines. Forming a viable online strategy is clearly becoming more critical for the newspapers and magazines. As we've discussed before, while it's still unclear if newsprint will go away completely, the ones putting their content in walled gardens are accelerating their demise. Prohibit users from finding their content will serve only to turn them off of your content and look elsewhere. True, they might cannibalize offline sales, but it sounds like users are leaving anyway; might as well give them a place to go.
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