It seems that Google's trademark lawyers are busy these days. Last year, they were sued by the creators of some children's toys/books called the Googles and that was quickly followed up by a dispute with the guy who ran a shopping search engine at Froogles.com, which Google obviously felt competed with their own Froogle.com. The big problem, though, was that Froogles had been around longer than Froogle (whoops!) leading to an arbitration panel letting the guy keep his domain. Google tried to defend their position by noting that Froogles was confusingly similar to Google (not Froogle). This way, they could make the claim that Google had been around longer than Froogles. However, what the arbitration panel doesn't give, perhaps the courts will. An unofficial Google blog is noting that Google has reopened the case -- probably after the guy refused to settle and was holding out for a bigger offer. Once again, though, Google is focusing on the earlier claim that Froogles infringes on Google -- and they go so far as to state that any use of "OOGLE" in relation to search may be considered infringement -- which might be a pretty credible claim. It seems unlikely a company would use "oogle" without there being some confusion with Google.
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