RSS
Internet Killed The Catalog Star
from the allow-4-to-6-weeks-for-shipping dept
Catalogs are dead! Long live the catalog! A recent study reports that the growth in online shopping coincides closely with a decline in catalog shopping. Online shopping satisfies many of the same needs catalog shopping addresses, and does so in a more efficient, better way. The decline of catalog shopping is not surprising; the nature of catalog retail is changing. After finding that a single channel retail strategy is limiting, traditional catalog retailers are moving online, brick-and-mortar retailers are integrating their offline business tightly with their online, and web-only merchants are dabbling in catalog. Today's consumers expect to be able to leaf through a catalog, go touch and feel the goods at the store, and then go home and order online -- retailers are beginning to understand this fact, which is a good thing.
1 Comments | Leave a Comment..
- How Being More Open, Human And Awesome Can Save Anyone Worried About Making Money In Entertainment
- Evidence Shows That Megaupload Shutdown Had No Real Impact On Infringement
- DailyDirt: Anthropomorphizing Animals
- DailyDirt: Birds Do The Darndest Things
- iPhone Data Debunks Recording Industry's Report On How French Three Strikes Law Increased Sales
Reader Comments (rss)
(Flattened / Threaded)
Catalog Shopping
Shopping online gives a better selection, better photos (most of the time) and it is so easy.
I can even put item 'to the side' and come back later and buy them.
Hello Internet shopping
Good-by (?) catalogs
[ reply to this | link to this | view in thread ]
Add Your Comment