Adobe Buying Macromedia -- Creative Consolidation
from the sooner-or-later... dept
With so much happening in the online world concerning images, graphics and publishing, it's been sort of interesting to watch both Adobe and Macromedia sort of stand aside and watch, without getting too involved. Both companies seem to have flashes of brilliance, but then also appear to be slow and a bit behind on various things happening online. It looks like the two will try to figure out where they're going together, as Adobe has announced plans to buy Macromedia for $3.4 billion. Of course, taking two different companies that both seem to have vision problems, and combining them, doesn't always do much for the combined entity. In fact, the time and effort spent combining can often lead the companies to take their eyes off the ball. However, given both companies dominant positions in certain areas, a well-executed merger certainly could do well. It's just a question of how well the plan can be executed.