Last year, Netflix surprised a lot of people by announcing that they believed Amazon was about to enter the DVD rental market. It's not often that one company's entrance into a market is announced by a potential competitor. While Amazon eventually did launch a DVD rental service, it was only in the UK. Perhaps Amazon's brief experience in that market has convinced Jeff Bezos that the company would be better off not going it alone in the US. Amazon execs have reportedly been chatting with both Netflix and Blockbuster about a partnership to offer DVD rentals in the US. Depending on the terms offered (a big if, of course), Netflix would probably be smart to jump on this opportunity. It keeps Amazon from competing directly, and gives them access not only to Amazon's marketing reach, but also could allow them to better tie into Amazon's customer database and recommendation information -- which could strengthen Netflix's own recommendation offering.
If you liked this post, you may also be interested in...
- NSA FOIA Response Claims Data On Vendor Contracts 'Unsearchable'
- Eric Schmidt Claims Google Considered Moving Its Servers Out Of The US To Avoid The NSA
- DailyDirt: Not So Secret Nuclear Weapons
- Apparently James Clapper And The NSA Don't See Eye-To-Eye On Transparency
- 2009: Man Buys 5000 Bitcoins For $27, Forgets About Them. 2013: Man Rediscovers His Bitcoins, Now Worth $886,000