With Sony's launch of the PSP and all those other gaming handhelds, the folks with the Gizmondo (who still have naming issues to work on), announced last year that they were going to compete by inundating people with ads to subsidize the device. Of course, the other gaming devices subsidize the devices by selling games. However, with Gizmondo's difficulty in attracting game developers, it looks like they're sticking with the ad-supported idea. Unfortunately, though, those advertisers don't seem willing to subsidize the whole device, because Gizmondo has introduced their ad-subsidy plan and it just knocks off £100 from the already expensive price. So, basically, you now have a less compelling device, with fewer games, high prices... and advertisements. Seems like a tricky selling proposition.
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