TiVo, Comcast Replace Stale Ignored Ads With Fresh Ignored Ads

from the out-with-the-old dept

In the cat-and-mouse game of getting DVR owners to watch ads, you have to hand it TiVo and friends on one score: they're not afraid to try new things. You may recall from a couple years ago the sweepstakes gimmick tied to Lexus ads, and more recently they've been testing a program that will put pop-up ads in your fast-forwarded ads. The latest twist is a joint development by TiVo and Comcast that will update your DVR's recordings with newer, more targeted ads. What's interesting here is not necessarily the impact on viewers -- negligible, at best, despite the inevitable protests of privacy advocates -- but rather TV's possible transformation to more Internet-like advertising concepts such as relevancy. More power to them, if they can pull it off.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Name
Email	Get Techdirt’s Daily Email
URL
Subject
Comment	this is for spambots, do not use this
Options	Plain Text HTML Save me a cookie

Plain Text: A CRLF will be replaced by break tag, all other allowable HTML is intact
HTML: No formatting of any kind is done without explicitly being written in
Allowed HTML Tags: <a> <blockquote> <hr> <tt>

<< ICANN's Questionable Deals Coming Under Attack | Judge Knocks EULAs Back A Bit >>

Search Techdirt

And now, a word from our Sponsors..

15% off discount for Techdirt Readers

Subscribe to Techdirt's Daily Email Newsletter