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Surprises

by Mike Masnick

Thu, Mar 31st 2005 10:44am





Sony PSP: Good Inventory Planning, Poor Marketing Strategy?

from the interesting... dept

These days, when a hot new gadget hits the market, you almost expect it to sell out and be hard to find for the first month or so. Apparently, that's not happening with the new Sony PSP handheld gaming device. Analysts are saying that it's selling well, but not selling out. From the sound of it, Sony may have done a good job accurately forecasting demand and supplying retailers with a reasonable number of the devices. That's the good news. However, since the expectation is that it will sell out, does it appear to be a negative for Sony that it didn't sell out -- even if it's more an aspect of inventory management, rather than device popularity?

6 Comments | Leave a Comment..


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  1.  

    No Subject Given

    identicon
    Jared, Mar 31st, 2005 @ 11:06am

    Is it bad when you make a profit for the year, or is it bad when you didn't match last years profit? Most businesses look at a "loss" as we didn't match or surpass last years profits. This is the same thinking.

    [ reply to this | link to this | view in thread ]

  2.  

    Someone thinks the PSP launch WASN'T huge?

    identicon
    Permanent4, Mar 31st, 2005 @ 1:07pm

    I wouldn't call 575,000 units sold in the first week of launch a failure at all, especially considering the average price point for a PSP, games and accessories is probably somewhere between $400 and $500. That's no small amount of change. Nintendo was thrilled to move half a million DS handhelds in its first week in the U.S., and it's only $149, compared to the $249 MSRP for the PSP. So Sony didn't move a million right off the bat. Big deal. The PSP is still a hit by any definition.


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  3.  

    Regardless of success or not

    identicon
    Anthony Cardinale, Mar 31st, 2005 @ 8:27pm

    Credit must be given for excellent inventory/supply chain management. Although after searching all over town for both Sony and Sandisk memory chips that same cannot be said for the later.

    [ reply to this | link to this | view in thread ]

  4.  

    No Subject Given

    identicon
    tripleJinx, Apr 29th, 2005 @ 4:47pm

    well put, interesting waypoint...

    [ reply to this | link to this | view in thread ]

  5.  

    Re: No Subject Given

    identicon
    Anonymous Coward, Jun 20th, 2005 @ 3:19pm

    yes

    [ reply to this | link to this | view in thread ]

  6.  

    more detailed topics

    identicon
    marjun Billones, Aug 22nd, 2007 @ 1:18am

    You should have a specific topic, discuss it properly and clear. It should be fair, factual, and objective. and Direct to the point... Thank you very much of your web site. More power...

    [ reply to this | link to this | view in thread ]


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