Stop me if you've heard this one before... A wireless technology company wants to put wireless access points up on lampposts all over the UK to establish wide area wireless data access. Of course, this was the same plan that Metricom had way back when with their Ricochet service (still in some sort of existence after being bought and sold by a bunch of different companies). In fact, I still think many lampposts around here have Ricochet boxes on them. In other words, this isn't a particularly new idea at all. Putting access points on lampposts just solves one (small) issue -- but doesn't answer many other questions, including how well the mesh technology works and (much more importantly) coming up with a decent business model.
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