HP Feeding On Snapfish

from the blood-in-the-water dept

Hot on the heels of the Yahoo-Flickr acquisition, HP has acquired Snapfish. Once the blood hits the water, the feeding frenzy ensues. Why such a frenzy lately? Online photography is shaping up to be quite the battlefield this year. In one corner, we have HP pushing home printing. By tightly integrating Snapfish with home printing, HP is looking to accelerate the end of professional photo finishing. The more photos printed at home, the more printer ink HP sells. In the other corner, we have sites like Shutterfly and Kodak's Ofoto competing with offline giants Walmart and Costco in a photo finishing price war. And, in the meantime, Yahoo-Flickr just want people to view and share their photos online, while being fairly agnostic about photo finishing options. It's going to be quite an interesting space to watch. Who knows, maybe Polaroid will emerge as a surprise victor..

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