Hollywood does have a reputation for lacking in creativity at times, so it shouldn't be any surprise that Dan Glickman is looking like something of a badly thought out sequel to Jack Valenti as the head of the MPAA. A short article discussing his plans to "save" the movie industry from "a potential dagger poised at the heart of the motion picture industry" (what he calls "piracy") suggests he really has no plan at all, other than to focus on "informing the thieves it's not a victimless crime." Problem number one is the fact that he automatically assumes these people are "thieves" when that's not the case at all. It's hard to come up with creative solutions when you set yourself up with the wrong assumptions. Meanwhile, the article also quotes a movie theater owner suggesting there's simply nothing that can be done to stop people from going into the theaters and taping movies. Again, the lack of creativity is showing through. There are a ton of things that can be done. For example, some have suggested releasing DVDs at the same time movies show up in the theater. That would certainly take away a lot of the incentive. More importantly, however, is the fact that Glickman and these theater owners seem completely blind to the fact that movie going is a social experience. The reason people are willing to go out to the theater and spend $10 per person on a movie and more on insanely overpriced food is that it's part of the experience of "going out to the movies." If they focused on making that experience better and more enjoyable, people would do it more often, and would sometimes prefer that over watching a movie at home. While the industry frames it as a problem of technology and "thieves" it's really just a marketing problem on the industry's side.
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