The Balkanization Of Online Movie Ticket Sales

from the it's-a-problem dept

theodp writes "Amazon and Google have launched new venture to sell movie tickets through their Web sites. Unfortunately, Amazon's IMDB partnered with Fandango and Google with MovieTickets.com - and neither service sells tickets to theaters represented by the other. Analysts say making big players choose sides - Yahoo uses Fandango and AOL's Moviefone uses MovieTickets.com - is stunting the industry's growth, since moviegoers have to visit multiple sites to buy tickets for their neighborhood theaters. 'The whole idea is to make it easier to buy a ticket, not harder,' said one observer. "

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