People in the mobile industry keep talking up the prospects of mobile video. There are networks being built devoted just to the ability to serve up broadcast video to mobile phones -- ignoring, of course, the fact that people buy their phones to communicate, not to be fed info. Still, at least in some cases, providers have realized that if they must provide mobile video, it should at least be short enough and flexible enough that a user on the go can view it "in between" whatever else they're doing. Apparently, Vodafone Germany hasn't thought things through that much, as they're offering up a full length movie over a 3G connection to users. Of course, what's likely to happen is that enough users will check it out, simply for the novelty of the offering. Then, the company will declare it a success, and you can expect more feature-length movies to make their way to mobile phones where almost no one will watch them.
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