Wal-Mart Copies Best Buy With A House Brand For Electronics
from the partners,-competitors...-what's-the-difference? dept
In 2002, we were surprised to find out that Best Buy was going to compete with its own partners by selling Best Buy "VPR Matrix" branded computers. It appears that Best Buy's suppliers felt the same way and put enough pressure on the company to halt the program -- despite many considering it a success. In fact, folks within Best Buy obviously considered it successful enough that they ignored that partner pressure earlier this year and went back to competing with its partners. It appears that this did not go unnoticed by the folks over at Wal-Mart who make quite a living upsetting partners and suppliers in order to force them into giving lower and lower prices. So, now, it appears that Wal-Mart is selling its own, cheap, electronics under the iLo brand. Apparently, the company has actually been offering the brand in select locations since May of this year, but never made an official announcement, probably to avoid the inevitable questions about competing with its partners.
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Is Wal-Mart successful?
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Michigan WalMart
Maybe one reason we didn't have many WalMarts in Michigan is because K-Mart was headquarted there. Or maybe WalMart just got huge after 1983.
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Re: Michigan WalMart
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