There's been all this talk about how all the telcos and cable companies are now focused on becoming "triple play" providers, offering "voice, video and data." Some have even added the "fourth" play of wireless, but that's really just delivering the same triple play in a different way. However, perhaps it's time to rethink the whole triple play concept. It's not about "voice, video and data." That's misleading. Voice and video are data. It's about being a connection provider, and letting the data handle everything else. Already, Verizon is trying to rebrand itself as a broadband company, rather than a telco, and now, NTL in the UK has sold off its broadcast business to focus on its broadband business. When voice, video and plenty of other stuff can be handled as basic data on a broadband network, there is no triple play. It's all about getting as much bandwidth out there, and making it available any place at any time. Voice and video are just two applications of many.
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