Gator has been working very hard lately to change their reputation as a spyware provider. From threatening those who call their software spyware to changing their name to run away from the spyware association they've been trying to present themselves as a consumer friendly company. However, there's what you say and what you do. Broadband Reports is pointing to Ben Edelman's deconstruction of Gator's EULA, where it seems pretty clear that the company isn't particularly consumer friendly. Among other things, they forbid you to use other software to remove the product. As Edelman points out, Claria/Gator always defends "user choice" in putting the application on their computer -- but they no longer support user choice when it comes to removing it. Also, for a 63 page license agreement, the company is particularly sneaky in explaining what they really do. That is, nowhere in the agreement do they mention that they will be dumping a ton of "pop up ads" on users' computers. The only mention of pop up ads concerns a survey from Gator.
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