It doesn't take an economic genius to figure out that charging for WiFi is a dead end model when the competition is giving it away for free. While many of the restaurants and cafes offering free WiFi are singing its praises as it brings in more customers -- especially during the off hours -- T-Mobile is stubbornly sticking to their high priced plans. It appears, however, that their major retail partner, Starbucks, may be pushing back. Apparently, some Starbucks managers are begging upper management to let them free up the WiFi, because they know they're losing business to others. However, with T-Mobile's pricing setup, they don't even have the choice. This is just part of the reason that Wayport's pricing shift earlier this year was such a big deal. The way Wayport now prices, the venues get to choose for themselves how to price WiFi for customers. T-Mobile doesn't let them do that at all. Eventually, however, T-Mobile will have to come to its senses and realize they, too, need to update their pricing model.
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