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Still Trying With Self-Destructing DVDs
from the nice-try dept
What is it that makes companies keep banging their head against the same wall? Circuit City tried self destructing DVDs in 1999 -- and that quickly failed. Other companies tried similar solutions that quickly faded from the market. Last year, the space got a lot more attention when Disney suddenly re-entered the market -- though, many wondered what they were thinking. Despite weak attempts to suggest otherwise, the Disney experiment failed miserably with stores quickly removed them from shelves after they discovered that no one wanted them. By this point, you'd think that everyone would have gotten the message. Not so. The Associated Press notes that some independent film is trying to generate buzz by releasing their DVD on self-destructing DVDs. Yes, they think it will get them more attention for making DVDs much less useful and much more confusing.
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Its Working
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Not Independent
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and blobkbuster is talking about trying it
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