Ever since the San Francisco 49ers decided to resell the naming rights to their stadium, Candlestick Park (did anyone ever actually call it 3Com Park?), to Monster Cable Products, people have been joking that job search website Monster.com is getting a ton of free publicity. However, there's a lot more to this story, apparently. While a San Francisco referendum will force the name back to Candlestick at some point, Monster Cable has been going out of their way to make sure no one, anywhere uses the word "Monster." The obvious target, of course, is Monster.com. Indeed, Monster Cable sued them, and a settlement was reached, though details aren't available. Among those threatened with lawsuits: the TV show Monster Garage, a clothing store called MonsterVintage, Disney for the movie Monsters, Inc., the makers of Monster Energy drink, the Chicago Bears for having the nickname "Monsters of the Midway," and the Boston Red Sox for offering "Monster seats" on top of their famous "Green Monster" wall. With those last two in mind, it's particularly amusing (or disturbing) to see that the 49ers said part of the reason they were so excited about Monster paying them millions to rename the stadium (other than the money, of course) was that the word "monster" was so prominent in sports -- noting how both the Bears and the Red Sox use the word. Perhaps someone should explain to the Monster legal team how this is something of a trademark monstrosity.
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