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You've Got Annoyingly Bad Commercials
from the thank-you! dept
I don't watch much TV, but I keep seeing the two incredibly annoying AOL commercials that I couldn't believe anyone in their right mind would think to make. Now, Seth Stevenson over at Slate has written up exactly the reasons why the commercials are dreadful. The first one, with the mother asking for a bunch of not particularly exciting features is simply annoying, and all it really does is show that AOL has done a dreadful job telling their own users what features they get. The second, however, is just dreadful. It shows every AOL customer showing up at the headquarters to give suggestions. The message is supposed to be "AOL listens to its customers," but what I (and apparently Seth) got was "every one of AOL's customers has problems with the service and wants to complain." Not exactly a strong selling point.
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Bad yes.. but it could be worse
Maybe I'm numb to AOL but they haven't learned how to sale their product ... whatever that product is.
The animation they used of the little two dimension featureless figure was worse. I kept thinking it was a wal-mart commercial with their yellow round face 'roll back' guy.
AOLs basic problem is one of two things. 1) they don't know what they are offering or 2) they have nothing to offer.
I'm leaning toward #2. The worlds moved on and they haven't.
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They aren't alone...
Besides being pure Orwellian nonsense, the ad comes across to me as saying Comcast puts a gun to the heads of their employees and makes them read a prepared statement.
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Gotta have programming
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customer input
I loved AOL 1.0 when it first came out, because it meant there was finally a way for my friends and family to begin to see some of the potential of a networked world. Then AOL let them out to play on the Internet. USENET R.I.P.
Anyway, years later and now I'm in a standard cubical-dwelling corporate IT job. I could design and build wonderful process-enabling 4GL systems if I could just keep my end users from insisting on some of the more egregiously stupid "requirements." And AOL thinks that listening to the unwashed masses is a selling point? I'm genuinely amused.
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No Subject Given
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Re: Bad yes.. but it could be worse
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annoying commercials
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annoying commercials
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commercials
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