Websites That Complement Their Paper Cousins

from the look-how-easy-that-is dept

It looks like some magazine publishers are just barely starting to figure out how this web thing works. Rather than simply seeing it as another distribution channel for the same content, they're starting to look for ways that the web is different and provides unique advantages. Witness the example of People Magazine, which is apparently having its staff of writers focus on breaking celebrity news online, while saving the more detailed writeups for the magazine. This is, certainly, a step forward. Many other magazines have realized similar things (many before People, so they don't necessarily deserve too much credit for innovation here). However, the real value of the internet is how it eases interaction. It's not just a "broadcast" medium, but an interactive one. That's where magazines (and, yes, newspapers) really have the opportunity to leverage what the web lets them do, beyond just repurposing content. Unfortunately, it looks like we're still pretty far away from many publications realizing this shift.

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