Are You Having An Affair With Your Search Engine?

from the google,-not-girlfriends dept

The internet is often blamed for rising divorce rates, but usually it's because people started having online relationships with other people. However, what if your significant other is having an online relationship with a search engine? A new study (from MSN search, so there's bias here) finds that men talk to Google more than their girlfriends when it comes to asking for advice on things. Women tend to go the more traditional route of talking to family and friends. The article shows a few other differences between the way men and women search, including the news that men are more likely to ego-surf than women. Still, the affairs with search engines are apparently "quickies" for men. While women spend an average of five minutes going through six or seven of the results on the 30 queries they do per week, men bail out after just three minutes (and two or three queries) before moving on to a more refined search (search 'em and leave 'em) -- leading to an average of 42 queries per week.

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