Every few month or so, there seems to be some random story about how only guys play video games, and how a bigger effort needs to be made to make games for women. Of course, nearly every attempt to target women specifically has failed -- but what people haven't noticed is that women are playing games all the time. In fact, they're considered some of the hardest core gamers, though, more focused on word and puzzle type games. However, that's clearly not all. New studies are showing that as new games become more character driven, instead of kill-everything-driven, women are playing those games as well. As obvious as it seems, it appears the trick to getting women to buy into video games wasn't to make games for women, but to make games for everyone.