Will A DirecTV Customer On Comcast's Payroll Switch?

from the oh,-such-suspense dept

Comcast's latest attempt at "reality TV" has some quite skeptical. Broadband Reports tells us that the latest advertising gimmick from the company to try to win back customers they've been losing to satellite TV is to put on a "reality TV" style commercial, where they follow around a happy DirecTV user as he debates whether or not to switch. Of course, the extra detail is that the happy DirecTV user just happens to be a copywriter for the ad agency Comcast hired to create these commercials. Everyone involved claims that he's free to make up his own mind -- but if he chooses poorly, it could mean (a) the end result of the experiment is never told to the public and (b) the ad agency loses a big customer in Comcast. But, they still insist... no bias at all. Of course, these days, I think most people are skeptical enough to already assume that the whole thing has been scripted in advance.

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