Do Brands Matter Any More Online?

from the this-again? dept

Remember how the internet was supposed to take out the middleman, get rid of all brands, and just let everyone buy stuff based on the lowest price around? Then reality set in and people and their actual buying habits showed that people don't just factor in price (though, it's clearly important) but other elements as well. However, now that we've got signs of 1999 again, it appears people are back to predicting a death of brand, even as various online scams have become even more common, and brands you can trust would seem to be more important than ever.

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