We've discussed many times how newspapers simply don't get the internet, and Adam Penenberg is suggesting that there may be no greater example than the NY Times. The Times, of course, was one of the first online newspapers to require online registration and set up a paid archive for articles after a short period of free time online. However, because of that, the New York Times results barely appear at all in Google. If they're striving to be "the paper of record" then they need to be where people are looking -- and these days, people are looking in Google. Penenberg notes that despite the fact that the Times makes very little money off of those archives, they won't open them, because it might endanger their $20 million per year deal with Lexis-Nexis. Talk about getting hung up by legacy systems. Either way, it's a good point that the folks at the NY Times (and other newspapers) need to realize. Being online means being accessible. If you're not, then today's surfers aren't going to care. You may believe you can hang onto a small group and sell their demographic data to advertisers, but the data is dirty and the times are changing. People don't want to jump through hoops when there's a lot of other content out there, and if the command line of the internet is a search engine, these sites that block themselves off are simply making themselves obsolete.
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