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   NOBODY, May 24th, 2004 @ 3:33pm

   
   

   What's even weirder is that someone is presenting these machines as a business oppertunity on all the news channels. "All the best locations are still available." It's a dumb idea. But you know what they say about a fool and his money....

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   Re: No Subject Given

   

   BoilerBob, May 25th, 2004 @ 6:34am

   
   

   While I agree buying the "best locations" is a dumb idea, I think it could be good for a company like McDonalds. Increased revenue plus repeat trips to the store (to return the rentals). If it's managed well, they throw a box of new dvd's on the truck with the food supplies, no additional delivery costs. Cheap labor to restock the machines. When the films are too old be be rented, sell them in a bin for $2 next to the registers (I guessing that it's cheaper to give them away then to ship them back to a warehouse) I could see this being a break even opportunity that increases traffic to the store which increases revenue in their core products.

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   Secret Squirrel, May 25th, 2004 @ 12:34pm

   
   

   Since they plan on renting the top 30 rentals for 99 cents, this could work on those days were I really want to rent a hot new release and don't want to wait 2 or 3 days for netflix. Watch, rip, and burn back on a DVD-R, return it the next day. Sounds like a sweet deal to me.

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