People are starting to realize that Google is more of a platform than just a search engine. With all the focus on social networks these days, Google still doesn't search in those networks. So, one company is trying to use the power of Google and public websites to build their own open social networking dating site. Basically, they get you to fill out a typical dating profile, which generates some metadata that you include on your own website. Then, they've apparently built out some sort of front-end that uses Google to search sites that include that metadata. What's unclear is how they make sure that Google will index the right sites that include the data. The business model for the company is to show Google's contextual ads along with the results. It's an interesting idea, but I wonder how comfortable some people are with putting that sort of info on the "publicly" available web. While it's really not all that different than on a dating site, a dating site at least is somewhat hidden behind a protective barrier, and lets the user hide some of their info. Update: Ugh. As is pointed out in the comments, the site is going a bit overboard in trying to fend off competitors by claiming they'll sue the pants off anyone who dares to use their metadata tags. If you're going to do that, why bother putting your content on the open internet? This just screams for someone else to create their own, truly open version.
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