People Relate Personally To Their Computers
from the anthropomorphic-tales dept
It appears that people tend to believe the computers they use have human characteristics, which often makes them much more loyal to a particular computer. The study focused on students using machines in a computer lab, and saw that certain students always wanted to use the same machines - even if others were free. The researchers are suggesting that computer makers start to take this into account in their advertising, and focus more on the human-like characteristics to entice buyers to buy their particular machine.