Wireless Broadband Companies Need To Understand The Competition

from the seems-fairly-obvious dept

When you hear something like this, it seems quite obvious - but many wireless broadband players still haven't quite figured it out. When offering wireless broadband services, they are competing against wired broadband services in the minds of customers. Too many wireless broadband providers only seem to focus on the other wireless players - and therefore price things too high for service levels that don't match wired broadband at all. This was exactly the problem that Metricom ran into years ago with their Ricochet service - and which many wireless broadband players are now repeating. The article points out that hopefully this is changing with Nextel's wireless broadband announcement yesterday as they seem to be moving as quickly as possible towards true DSL/cable broadband speeds at prices not that far off from their wired competitors.

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