One odd thing I've noticed on many content pages running Google ads is the number of times I come across random ads for lawyers looking to pick up patients who have some sort of disease - often for class action suits. It seems that there's a huge bidding war by lawyers looking to pick up clients - to the point that some single clicks on a search for "mesothelioma" are now costing firms $100 each. Mesothelioma, it turns out, is a disease often caused by asbestos exposure - and for lawyers, it's pure gold. Still, you have to wonder how many of those clicks are actual leads. Besides, now that people know this, expect content sites to start gaming the system. For example, how many blogs that use Google's AdSense will now be sure to write about this story in hopes of getting just such an ad and getting their share of the $100 clickthroughs?
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