Apple Says iPod Users Would Rather Be Mugged Than Tacky

from the the-things-people-do-for-fashion dept

Last month, we mentioned reports that Apple's distinct white iPod headphones were attracting muggers who knew that the expensive device was tucked away in a pocket somewhere. For some reason, it took a month, but suddenly this is the big story of the morning, with just about every UK newspaper running some sort of article on the subject. However, what's more interesting to some is Apple's response. Instead of offering alternatives, or even pointing out that it's pretty easy (and cheap) to buy alternative headphones, they responded by saying: "customers would prefer to be robbed than wear something less trendy." Actually, it's a little unclear what the Apple quote really is. Each source I've seen reprints it differently. The two links above are about the same, but one swaps out "trendy" with "stylish". However, The Sun, provides a slightly different take on the quote, saying: "There are guys who'd rather be robbed than change the colour of the headphones." While the initial versions sound like Apple arrogance, that last quote sounds more like Apple disbelief.

7 Comments | Leave a Comment..


If you liked this post, you may also be interested in...
 

Reader Comments (rss)

(Flattened / Threaded)

  1.  

    Idiotic is more like it...

    identicon
    Chomper, Mar 30th, 2004 @ 12:07pm

    When will peeps realize the Apple headphone suck a$$!!! Gawd, get some real headphones!

    reply to this | link to this | view in thread ]

  2.  

    Re: Idiotic is more like it...

    identicon
    Anonymous Coward, Mar 30th, 2004 @ 12:12pm



    Just one more bit of proof that Apple owners are idiots.

    reply to this | link to this | view in thread ]

  3.  

    Re: Idiotic is more like it...

    identicon
    Anonymous Coward, Mar 30th, 2004 @ 2:50pm

    Yeah, I got my iPod over a year ago and I thought the earphones were rather cheezy. I swapped them out with some high-end Koss phones which I like. So as an iPod owner, I don't get the whole "white headphone" thing at all. I really don't care what people think I'm listening to.

    reply to this | link to this | view in thread ]

  4.  

    Re: Idiotic is more like it...

    identicon
    thecaptain, Mar 31st, 2004 @ 5:54am

    I'm thinking its less about what they are listening to, and less about how good it sounds and a lot more about:

    "Wow! Look at ME, I'm COOL..I've got an iPod!!!"

    Which pretty much sums up ALL of Apple's marketing strategy since the iMacs came out.

    The subtext:
    "Pay no attention to what our stuff actually does..only how cool it looks"

    reply to this | link to this | view in thread ]

  5.  

    Re: Idiotic is more like it...

    identicon
    Anonymous Coward, Mar 31st, 2004 @ 7:00am

    Not to mention the windows owners who also have ipods.

    reply to this | link to this | view in thread ]

  6.  

    OMG...

    identicon
    False Prophet, Mar 31st, 2004 @ 9:53am

    It's a walkman, folks. If you are going to blow $500 on a walkman, that pretty much proves you're a mouth-breather, right up front. If you HAVE to flaunt them, you deserve to have your toys taken away.
    "But I can carry all my music!"
    Shut up. It's a walkman.
    "But I look REALLY cool!"
    Shut up. It's a walkman.
    Bloody thing looks like a pack of generic cigarettes, anyway...
    My $500 is going for a new vidcard and HDD. Ah...something USEFUL.

    reply to this | link to this | view in thread ]

  7.  

    Re: OMG...

    identicon
    Anonymous Coward, Apr 24th, 2004 @ 6:07pm

    shut the fuck up

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>


A word from our Sponsors...
Follow Techdirt
Flattr rss rss
From the Techdirt Archive...
A word from our Sponsors...

Close

Email This