Studies

Studies

by Mike Masnick


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Study Shows File Sharing Not Harming CD Sales

from the ah,-more-evidence... dept

We were just talking about how the Australian music industry is trying to hide the fact that sales are actually up, despite file sharing, and now (via Boing Boing) comes news of a study that looked very carefully at the data and found no evidence that file sharing negatively impacts CD sales (pdf file). The study set to go beyond the theories and rhetoric from all sides on the debate, and try to establish actual numbers suggesting the impact of file sharing. They point out that it's easy to make anecdotal cases of how file sharing could both harm (since people could download instead of buy) and help (since people could find out about new music via file sharing) music sales. The study is quite an interesting read. They found that downloads seem to have a negligible impact on most sales (positive or negative). For popular albums (the ones the RIAA seems to be most concerned about) the evidence suggested downloads actually increased sales. As for all those other downloads, the study found (as many have been saying from the very beginning), most of the songs downloaded would never have been bought by downloaders in the first place - so no sales were lost. The study also suggests that it can be used as evidence to show that (despite popular belief) intellectual property protection is not necessary to encourage innovation. They also point out why this seems obvious in retrospect, since the software industry has dealt with so-called pirated software available online for ages - and the industry is still growing. Finally, they point out that while file sharing has little to no economic impact on the recording industry, it does have huge societal benefit, in allowing more music to be heard. Of course, as we were pointing out with the early post about the Australian recording industry, it's likely that folks in the industry will again refuse to reconsider their beliefs, despite the new evidence suggesting they were very wrong.

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  1. the study is flawed

    by david - Mar 30th, 2004 @ 3:30am

    As much as I believe in what this study says it proves, it actually does no such thing.

    The authors state that albums which see large amounts of sharing on OpenNap do not seem to have their sales affected by the sharing, by showing that albums which are shared heavily show no decline in sales.

    Unfortunately, that doesn't prove their case. All it shows is that Album A sells 100 copies and is shared heavily. Maybe without it being shared, it would have sold 150 copies, or 50 copies. Without a control - for instance, finding that Album B, which *isn't* shared and is very similar to Album A, sells more or less copies - there is no way to prove this argument either way.

    (reply to this comment) (link to this comment)

  2. Re: the study is flawed

    by Brian - Mar 30th, 2004 @ 8:10am

    Unfortunately, this will never happen (at least in an apples to apples comparison). No amount of copy protection will keep albums off the file sharing networks. The only way to keep your album off the networks is to put out some obscure crap that nobody wants (and even then, you might find SOMEBODY that's interested)

    (reply to this comment) (link to this comment)

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