Book Publisher Blames Bad Sales On Do Not Call List

from the here-come-the-excuses dept

Well, this appears to be the first - but certainly won't be the last - company to blame dismal sales on the impact of the national "do not call" list. Scholastic, publisher of children's books apparently does a fair amount of business by bugging people at dinner time. Now that those people have told Scholastic to leave them alone, they claim they're not selling enough books. Here's an idea: instead of bugging people at dinner time over the phone, why not come up with better marketing strategies that doesn't involve annoying most people you speak to in an attempt to find a few suckers?

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  1.  

    Marlboro $13.95 Free shipping on any orders

    identicon
    Barboss, Mar 26th, 2004 @ 2:46am

    I've found a cheap Cigarettes on deleted
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    reply to this | link to this | view in thread ]

  2.  

    Re: Marlboro $13.95 Free shipping on any orders

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    beck, Mar 26th, 2004 @ 3:36am

    Hmm, when you say "better marketing strategies", I wonder if you meant comment spam?

    reply to this | link to this | view in thread ]

  3.  

    journalism or free ad?

    identicon
    aNonMooseCowherd, Mar 26th, 2004 @ 6:27am

    It's interesting that the PI article, in its first paragraph, basically takes the industry's claim as a fact.

    reply to this | link to this | view in thread ]

  4.  

    Re: Marlboro $13.95 Free shipping on any orders

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    Oliver Wendell Jones, Mar 26th, 2004 @ 8:54am

    Mike, do you plan to leave these kinds of advertisements in place or will they be removed in an orderly fashion?

    reply to this | link to this | view in thread ]


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