During the last few months we've seen broadband price wars breaking out around the world, as everyone tries to undercut each other (often with various tiers and capped systems). There's also been an increase in the number of malicious viruses making the news. Now, some are wondering if these two trends will collide, and whether or not all those viruses are going to force broadband providers to increase prices. There are two reasons given for why viruses increase cost to the provider: first, especially with zombie spamming machines, the amount of bandwidth used is higher than expected, which could increase the costs of the bandwidth provider, while also slowing down the speeds of others on the system. Second, increasingly, customers are looking to their broadband service providers to help them deal with malicious attacks, which means the service providers need to hire more people to handle those issues - such as setting up "special response teams" and coming up with quick solutions to malicious attacks. So far, the article suggests, service providers have been afraid to raise prices (especially with all the price wars), but they may not be able to resist much longer. Of course, the alternative argument is that, perhaps, the broadband providers should be a bit more proactive in coming up with ways to prevent these types of attacks, rather than always dealing with the aftermath. Update: Of course, the idea of raising prices will look even worse considering a new study that claims broadband prices in the US are still way too high.
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