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Starbucks Relaunching Bad Music Kiosk Idea
from the uh,-there's-a-reason-this-failed dept
Try, try again... Submitted by a lot of people, comes this story about Starbucks looking to offer their own "burn your own CD" music kiosk service. We've written about in store kiosks multiple times before - partly because every year or so, some new company thinks they've invented the something new and launches a big publicity campaign. Every time, these things fail - and for pretty obvious reasons. However, for Starbucks' sake, we can go through the list one more time. First, and most importantly, these machines break. Constantly. You have the public banging away on them, and they will break - and your average Starbucks worker probably won't be able to fix them. If you only have one or two per store, that puts a serious crimp on usability. It looks like they're doing one smart thing in letting users with laptops get the music on their own (to avoid this issue), but you wonder if that's only going to work in conjunction with their (expensive) WiFi connections. So, then, if you're only downloading to your own machine, why do you need Starbucks? Why not just use one of the hundred other music download services out there - especially when this is priced the same? Even more to the point, who really wants to go to Starbucks to buy music?
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Why buy music at Starbucks?
I imagine that getting CDs will NOT be particularly profitable because it will take too long. Selling music to folks already using the WiFi might go over better (and has the advantage that the hardware doesn't break quite so regularly).
I also doubt that it will make a profit, but I think it will do better than previous efforts.
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Re: Why buy music at Starbucks?
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Why buy coffee at Starbucks?
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