Why Lawyers And PR Don't Mix

from the not-all-PR-is-good-PR dept

This is not the first time it's been noted that sending in the lawyers to try to "disappear" information a company (or individual) doesn't like tends to have the opposite results. Remember Barbara Streisand trying to stop a photographer documenting coastal erosion from posting a photo of her property? Prior to that, very few people noticed the site. After the lawsuit began many more people went and saw the photo. The same sort of thing appears to be happening with Infinium Labs and HardOCP. While there was mumbling in the gaming community that Infinium's Phantom gaming console didn't really exist, not too many people were paying attention. In fact, by hiring a respected CEO the company was gaining credibility. However, now that they've been tangled up in a lawsuit for threatening HardOCP for an article that was six months old and pretty much off everyone's radar screen, the questions raised by that article are suddenly getting a lot more attention. While the lawyers may think it's best to sue, the internet makes it very likely that any lawsuits (or even threats of lawsuits) pretty much guarantee that they'll be giving whatever content they want hidden even more attention. Someone should sit some of these lawyers down with some PR people and review each and every case where this has happened.

2 Comments | Leave a Comment..