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How Yahoo Makes Money
from the not-the-way-Semel-expected dept
When Terry Semel first came to Yahoo from Warner Brothers, everyone assumed he'd try to turn Yahoo into something more like a media company, packaging up content and trying to sell it to users. He made it a point to say that advertising was going to become less important, and what advertising they did do would be much more intrusive. It turns out, a few years later, that none of that came true - but at least Semel realized he was wrong. Yahoo's attempts at selling content have been a flop, and the intrusive ads haven't been their money makers. Instead, it's online services that connect people (personals, email) and text ads on search results that have kept Yahoo going strong. In other words, Yahoo has discovered that the internet isn't TV. While Semel may have had the wrong idea originally, at least he's been figuring out as he went along.
Reader Comments
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Left Yahoo! after the pop up ads started
When Yahoo! was using google as thier search engine and they started up with the pop-up X-10 ads, I dropped them an e-mail stating "This is a good way to loose a set of eyeballs". Gave 'em a month, then I left, never to return.
Sounds like I was not the only one.
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No Subject Given
They are still intrusive.
My SO set yahoo.com as the browser homepage recently and I noticed the damn thing demands cursor focus when it gets loaded.
VERY annoying when I'm typing something in a search bar (I use google...I don't trust yahoo anymore)
Needless to say...they aren't the homepage anymore.
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Another thing about Yahoo
Maybe I'm a technological dummy, but I use Opera and I can't access the Yahoo home page or My Yahoo. It tells me I have to upgrade to the latest versions of IE or Netscape.
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Re: Another thing about Yahoo
Weird. I have no problem reaching it in Opera.
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Re: Another thing about Yahoo
It happens at home and work, but I admit the extent of my ability to tinker ends with changing preferences and settings.
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