Washingtonpost.com Wants More Info Out Of Visitors
from the good-luck dept
The folks who run WashingtonPost.com have decided that it's time to become more invasive with the info they ask for from visitors. They're now going to require information about their job. This seems (like many other registration schemes) destined to backfire. The first-pass reasoning makes sense: with more detailed info they can better target their advertising, and (hopefully) get higher advertising fees. Look a little deeper, and you have to wonder how well that plan will work. People don't like the feeling that they're being watched or that their privacy is being invaded. Many people, when asked for this sort of demographic information will leave the site or give false info. Considering both of these things, you have to weigh the potential benefits of more targeted advertising, with the downsides of fewer visitors and a ton of bogus information. I really doubt that the Post can make up the difference in higher ad prices for all the visitors this will turn off. Besides, with so much false data, it's unlikely they'll really be able to get much more ad revenue - especially on a general news publication.