AOL Hoping To Staunch The Bleeding With Superbowl Commercials

from the changing-attitudes dept

Remember the days when AOL would come out with a press release every other month or so talking about how they'd just signed up another million users? Those days are long gone. Recently, AOL has been losing customers left and right, and they don't seem quite so interested in putting out press releases marking the downward milestones. Still, it's a bit shocking to see an AOL VP admit that the company has basically given up the idea of signing up new customers. An article talking about this weekend's Super Bowl ads quotes an AOL VP saying: "We're not concerned about getting new members. We're making sure the people we're serving aren't interested in getting anybody else." In other words, we're spending millions of advertising dollars just to try to convince our customers we're really not that bad. Ouch.

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