RSS
Atari Copies BMW In Making Online Promotional Movies
from the beginning-to-understand dept
I'm really somewhat amazed it's taken this long, but someone has finally decided to duplicate BMW's efforts to make compelling online promotions that people will seek out. Following the example of BMW films (a set of short films by famous directors that have a BMW as a major component of the story line), Atari has made a short film for one of their games that includes no game footage and will be shown entirely online. Once again, someone is realizing that promotional materials and content are the same thing, and you get to promote more if (a) the content is good and compelling and (b) you give it away free.
1 Comments | Leave a Comment..
If you liked this post, you may also be interested in...
- Cybersecurity Bill Backers Insist This Isn't SOPA... But Is It Needed?
- If The RIAA Wants To Talk About Misinformation Campaigns, Let's Start With The RIAA's Misinformation Campaign
- UK Report Blames The Internet For Terrorism, Says ISPs Should Take Down Content
- NY Times: RIAA & MPAA Exaggerate Piracy Impact Stats... But We're Going To Assume They're True Anyway
- Author Jonathan Franzen Thinks That Ebooks Mean The World Will No Longer Work
Reader Comments (rss)
(Flattened / Threaded)
Excellent
FYI, did you know that the phone numbers that were mentioned in the films were valid phone numbers. If you called them, you'd get clues that would lead you to another clue.
MLO
[ reply to this | link to this | view in thread ]
Add Your Comment