Culture

Culture

by Mike Masnick




The Difference Between What You Want To Happen And What's Happening

from the how-it-goes... dept

We've written about Magnatunes and the Creative Commons a few times before, so yet another article on Magnatunes and the Creative Commons isn't all that interesting. However, this one makes a very good point which is worth repeating. The article asks, if people can get their music for free, why would they bother paying for CDs. The response, which Magnatunes founder basically tells them, is that they're asking the wrong question. People are already downloading music for free, and thus, the recording industry needs to figure out a way to adjust to that reality. The original question (what happens if people can get their music for free?) is like asking "but, what happens to buggy makers when automobiles are around?" The answer seems obvious to everyone, except those involved in the recording industry: they adapt or die. The recording industry is so focused on what they want to happen, that they've missed what's actually happening. The article also suggests that, so far, Magnatunes is doing quite well, and has the potential to be a viable longterm business - based on the idea of giving away music as a promotional good.

4 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Dec 29th, 2003 @ 10:55am
  • Interesting Weakness

    by dorpus

    One passage caught my eye --

    If he becomes aware that a pornographic film wants to use an artist's song, he'll contact the artist. But if it's for a political ad? "Yeah, I'd probably just let that fly."

    So if Aryan Nations or NAMBLA decides to use an artist's work, will artists become as greedy and evil as record companies? That couldn't possibly happen, could it?

    (reply to this comment) (link to this comment)

  • Dec 29th, 2003 @ 1:24pm
  • No Subject Given

    by Anonymous Coward

    The buggy maker question doesn't seem like a good analogy. Noone cared about buggy makers, because you could buy a car instead. If the music industry dies, there would be no hip hop crap to download for free anymore.

    (reply to this comment) (link to this comment)

    • Dec 29th, 2003 @ 2:17pm
    • Re: No Subject Given

      Actually, the analogy is perfect. You're mistaking the "music industry" for the "recording industry". As companies like Magnatunes are clearly showing, even if there isn't the traditional recording industry, there are musicians who will make music. They just won't make money the traditional way.

      The analogy works because automobiles meant a new form of transportation, which wiped out the need for buggies. The internet is a new distribution method for music, which may wipe out the need for traditional record labels.

      (reply to this comment) (link to this comment)

      • Jan 2nd, 2004 @ 10:56am
      • Re: No Subject Given

        by Sam Moses

        But the RIAA has so much damn money, they could sue you from now till kingdom come, and still no run out of money. They could last 40 years without selling a single record. These guys make Microsoft look like Mother Terisa.

        (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It