Gator Continues To Run From Spyware Label, Renames Self Claria

from the professional-makeover dept

It seems the heat was getting to be too much for Gator. The company's name is almost completely synonymous with spyware, and they're trying to shed that reputation. Recently, they've been suing or threatening to sue anyone who calls their app spyware. Now comes part two of the strategy. If you can't get people to stop associating your name with spyware, you might as well change your name. They've gone from the consumery name of "Gator" to the meaningless, marketing approved, made up name of "Claria". They even have a nice clean website that tries to make them look more like a legit marketing company, including the slogan: "The Leader In Behavioral Marketing". Maybe they should consider phase three of their plan: stop offering spyware that often confuses or sneaks its way onto people's computers without them realizing it.


Reader Comments (rss)

(Flattened / Threaded)

  •  
    identicon
    dorpus, Oct 30th, 2003 @ 12:30am

    59design

    This site has lots of hypothetical company names.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    pheloxi, Oct 30th, 2003 @ 2:29am

    No Subject Given

    "Claria" sounds like cows name.

     

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  •  
    identicon
    thecaptain, Oct 30th, 2003 @ 5:55am

    No Subject Given

    *shrug* oh well...let's just get started then:

    CLARIA IS SPYWARE!!!! :P

    spread the word guys :)

    come and get me now....

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    rax, Oct 30th, 2003 @ 7:09am

    Meet the mangament team

    http://www.claria.com/companyinfo/team/

    I like how JEFF MCFADDEN's bio measure his success by the fact that he single handedly caused a "rapid resurgence in the growth of Sun's stock price" by introducing a new version of the SparcStation.

    Yep, nothing says success like jacking up your companies stock price.

     

    reply to this | link to this | view in chronology ]

    •  
      identicon
      Michael Overby, Jan 6th, 2004 @ 2:19am

      Re: Meet the mangament team

      Yeah, no s**t. Nothin like a bunch of BrokeDown PeckerWoodz from the BubbleDaze to make you your next billion, too... Right?

       

      reply to this | link to this | view in chronology ]

  •  
    identicon
    w.h., Oct 30th, 2003 @ 8:21am

    No Subject Given

    When I discovered that they weren't that far from where I live, I got really tempted to hassle the corporate headquarters. ;)

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Mathiau, Dec 5th, 2003 @ 12:10am

    Claria - not spyware - BS

    it is such BS - iof claria is not spyware according to them then why did adware just find 32 files of claris on my system and i am more then an advance computer user and never agree to any of that crap. i feel a lawsuit coming on :d anyone want to join me?

     

    reply to this | link to this | view in chronology ]

    •  
      identicon
      cc-vortex, Dec 24th, 2003 @ 11:41am

      Re: Claria - not spyware - BS

      I suggest actually CALLING them and asking them why they do what they do. I know I'm going to.

      Claria Corporation
      2000 Bridge Parkway, Suite 100
      Redwood City, CA 94065
      Phone 650-232-0300
      Fax 650-232-0400

       

      reply to this | link to this | view in chronology ]

    •  
      identicon
      Ryan, Mar 11th, 2004 @ 5:27am

      count me in

      I would love to sue these nosey pricks after all spyware is a invasion of privacy plain and simple .computers should be declared off limits to marketing corperations.hacking is one thing but leagally spying on people is HORSE SHIT . Any redblooded Canadian or American should fear for there familys.

       

      reply to this | link to this | view in chronology ]

  •  
    identicon
    John, Apr 10th, 2006 @ 7:24pm

    technology

    Step with the technology and the innovation

     

    reply to this | link to this | view in chronology ]


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