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Too Much Free Time

by Mike Masnick

Fri, Oct 17th 2003 10:17am





Now It's Steve Jobs Selling Sugared Water

from the and-so-it-goes... dept

Mixed in with the various announcements about iTunes yesterday was the huge marketing deal between Apple and Pepsi for iTunes. Over at the San Jose Mercury News, they're noting the irony of Steve Jobs signing a deal with Pepsi, since he was the one, twenty years ago, who recruited John Sculley away from Pepsi to take over Apple with the line: "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" The article also points out that Jobs is extraordinarily picky about his diet and unlikely to go anywhere near a Pepsi product. Of course, none of this matters to Jobs, who is a pure marketer - and this is a clear marketing opportunity.

2 Comments | Leave a Comment..


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  1.  

    No Subject Given

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    Anonymous Coward, Oct 17th, 2003 @ 11:30am

    Since when have anyone's personnel beliefs interferred with their ability to make money ? Apples a public company and Mr. Jobs is obviously putting the investor's need for return on their money versus his own way of life.

    Anybody know any CEO's who wouldn't / haven't done the same thing ?

    Ever gone a day without a rationalization ?

    [ reply to this | link to this | view in thread ]

  2.  

    Re: No Subject Given

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    Mike (profile), Oct 17th, 2003 @ 1:45pm

    Er, right. Exactly. I wasn't criticizing him, just pointing it out for amusement value. That's why the last sentence is there. Of course it makes sense for him to do it.

    [ reply to this | link to this | view in thread ]


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